Heide Lankeit is a brilliant financial adviser and she needed a new website after she decided to strike out on her own and start her own practice.
The challenge: no one really does what Heide is attempting to do. She provides financial advice at a flat, hourly rate. No asset-based fees. So how do you communicate who you are and what you do if no one knows what to expect from you?
We collaborated on a plan to build her brand and profile around her straight-forward, trustworthy, and no-nonsense approach to wealth management.