Just Wealth

Heide Lankeit is a financial adviser and she needed a new website after she decided to strike out on her own and start her own practice.

The challenge: no one really does what Heide is attempting to do. She provides financial advice at a flat, hourly rate. No asset-based fees. So how do you communicate who you are and what you do if no one knows what to expect from you?

We collaborated on a plan to build her brand and profile around her approach to wealth management.


Winter 2018


Heide Lankeit


Strategy Design Build