The challenge of a web project must begin with content:
- What are you trying to communicate?
- Who is the user and what are they looking for?
- How do you organize and prioritize what you are trying to express?
- How do you make it as easy to find what you are looking for?
Most design shops are staffed by graphic designers, foremost concerned with how things look. Smart branding and pleasing aesthetics are are crucial, but your message is essential.
My work focuses on prioritizing what you say, not just how you say it.
I work with small companies to hone their website’s focus. I work with marketing groups to provide creative and flexible tools. I work with publishers to give them editorial freedom.